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WNBC Insourcing Website Work

As has been rumored about for some time, WNBC New York is bringing its Web management in house. Internet Broadcasting (IB) has long managed the NBC O&Os’ Internet business, but WNBC President/General Manager Tom O’Brien says the station will be handling the day to day for by the end of October. 

The site will also relaunch this fall. "We’ll have a dramatically different Web presence," he says, "with much more of a New York focus." 

In other IB news, the Web publisher announced a content deal with this morning. 

Reports IB:
Articles and videos from the properties of’s network, including,, and TV, will join content already featured on the Internet Broadcasting Local Network.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.