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WNBC Insourcing Website Work

As has been rumored about for some time, WNBC New York is bringing its Web management in house. Internet Broadcasting (IB) has long managed the NBC O&Os’ Internet business, but WNBC President/General Manager Tom O’Brien says the station will be handling the day to day for by the end of October. 

The site will also relaunch this fall. "We’ll have a dramatically different Web presence," he says, "with much more of a New York focus." 

In other IB news, the Web publisher announced a content deal with this morning. 

Reports IB:
Articles and videos from the properties of’s network, including,, and TV, will join content already featured on the Internet Broadcasting Local Network.