WGCL 'Zones' Out Sports

By Michael Malone
( Broadcasting & Cable )
published

Meredith’s WGCL has outsourced its sports to local sports radio, reports Atlanta Business Chronicle. All on-air content related to sports will come from Sports Radio 790/The Zone.

Says  the paper:

Under a new deal announced Wednesday, The Zone now provides all on-air content and hosts for CBS Atlanta newscasts and original sports programming including Sportsline, the SEC Wrap-Up Show and the CBS Atlanta Dawg Show.

“This new relationship will make CBS Atlanta and Sports Radio 790 The Zone Atlanta’s best source for sports information,” said Steve Schwaid, news director of WGCL, in a statement. “It will allow CBS Atlanta to answer our viewers’ tough questions and deliver on our promise of providing the very latest news and information every night.”

Kirk Black started at WGCL in Atlanta.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.