Skip to main content

WGBA Eliminates Daytime News

Journal Broadcast Group’s WGBA Green Bay has spiked its daytime newscasts and laid off four full-time employees, including a pair of anchors, reports Green Bay Press Gazette. 

The paper reports:
The move eliminates NBC26 News Today from 5 to 7 a.m. and "NBC26 Later Today" from 9 to 10 a.m. and noon to 1 p.m. from the weekday schedule.

Newscasts and a talk show from Milwaukee’s WTMJ now air in those spots.

"Like many businesses, not just television stations, who are faced with changing economic conditions, we continue to evaluate the business," [Journal marketing v.p. Jim] Thomas said. "We felt we could make this move in the mornings and continue our focus on building the 5, 6 and 10 p.m. newscasts, where we have been more successful than we have in the morning with strictly local content."

Thanks to TV Newsday for the link.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.