WGBA Eliminates Daytime News
Journal Broadcast Group’s WGBA Green Bay has spiked its daytime newscasts and laid off four full-time employees, including a pair of anchors, reports Green Bay Press Gazette.
The paper reports:
The move eliminates NBC26 News Today from 5 to 7 a.m. and "NBC26 Later Today" from 9 to 10 a.m. and noon to 1 p.m. from the weekday schedule.
Newscasts and a talk show from Milwaukee’s WTMJ now air in those spots.
"Like many businesses, not just television stations, who are faced with changing economic conditions, we continue to evaluate the business," [Journal marketing v.p. Jim] Thomas said. "We felt we could make this move in the mornings and continue our focus on building the 5, 6 and 10 p.m. newscasts, where we have been more successful than we have in the morning with strictly local content."
Thanks to TV Newsday for the link.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.