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Wallace: Local Newscasts Still Matter

NBC Local Media president John Wallace says the station group’s on-air newscasts will remain vital even as NBC Universal reengineers the station group to distribute content on a wider range of platforms, not just the evening or late news. "It’s an evolution," he says. "It’s not that their roles are less important. We’re asking them to change their roles and do more than newscasts–it’s an expansion of their duties." 

He says NBC is ultra-committed to instilling its new philosophy, crystallized in a staff meeting with WNBC earlier this week, in staffers. "It’s easy to say you’re a multiplatform entity," he says. "But you have to be committed to changing the process and walking the walk…We’ll be changing the whole work environment."

WNBC’s 24/7 news channel is slated to debut on the station’s digital tier in November.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.