More Stations Addding DateSphere's Hyperlocal Sites

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Gannett flagship WUSA Washington has debuted 53 hyperlocal sites, powered by DataSphere, under the title Where You Live, reports TVNewsCheck. That launch comes on the heels of several others, including Raycom’s “LocalNet” initiative and several Fisher stations.

Gannett has hyperlocal site plans for nine more markets, including Atlanta, Tampa and Sacramento.

WWBT Richmond partners with DataSphere on its “NBC 12 In Your Community” sites, which will number 15-20, later this month.

Station execs say the sites, whose content offerings can range from lively to pretty anemic, tap a whole new pool of mom-and-pop advertisers.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.