KVOA Going 4 It

Cordillera’s KVOA Tucson will trot out a 4 p.m. news in September, an hour-long program anchored by Martha Vazquez and John Overall. That will bring the NBC affiliate’s daily news total to five hours–which G.M. Gary Nielsen says its tops in the market. 

News Director Kathleen Choal said the move was based on people no longer following traditional lifestyle patterns. "Because of the changing lifestyles of today’s viewers and the increasing demands on their time, we believe that adding a 4 P.M. newscast is an important way that we can better meet their needs," she said.  

To clear up room for their new gigs, Vazquez has departed the noon news, which she’s anchored for 23 years, and will shift from 5 P.M. to 6. Overall, meanwhile, will drop his weekend duties.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.