CBS News is linking with its affiliates for local news stories, reports Lost Remote, and asking the locals to hip them to news that "deserves the national spotlight.”
A quick look at CBSNews.com shows this synergy already in the works, as the homepage links to a story on WTKR Norfolk. That story turns out to be a gem–it’s about a man who called in a bomb threat at a local Target to divert police while he robbed beer from a nearby Food Lion.
Further displaying CBS’ knack for synergy, it appears the man is Jonny Fairplay from Survivor.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.