Latest news
Roku Drew Record $1 Billion in Ad Commitments in Upfront
By Jon Lafayette published
25% of upfront deals came with new advertising clients
Disney Closes Out Upfront with $9 Billion in Ad Commitments
By Jon Lafayette last updated
Major agency packages include new Disney Plus ad-supported tier
NBCUniversal Says Upfront Sales Were Record-Setting
By Jon Lafayette published
Peacock volume doubles to more than $1 billion
TelevisaUnivision Finishes Upfront With Higher Volume
By Jon Lafayette last updated
High single-digit CPM price increases
The CW Sees High Single-Digit, Low Double-Digit Price Increases as It Wraps Upfront Deals
By Jon Lafayette last updated
Strong volume for digital
Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’
By Jon Lafayette published
Buyers say newly merged company is holding out for higher prices
NBCU ‘Pretty Much Done’ With Upfront, CEO Jeff Shell Says
By Jon Lafayette published
Paramount 80%-90% done, CEO Bob Bakish says
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
By Jon Lafayette last updated
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
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