Increased spending on connected TV advertising is helping to stabilize digital advertising amid the Covid-19 pandemic, according to a report released by the IAB during the Newfronts on Tuesday.
In its initial NewFront presentation, Snap showed off a collaboration with Verizon that features augmented reality within the show for the first time.
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers.
In its first appear at the NewFronts, and its coming out party as a division of Fox, Tubi pitched new advertising technology.
Crackle Plus, part of Chicken Soup for the Soul Entertainemtn, introduced new viewer-friendly advertising products and expanded distribution for its Crackle and Popcornflix AVOD services.
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
At the beginning of its virtual upfront, Univision took a beat to acknowledge the unprecedented times America is living through.
With its traditional Radio City Music Hall upfront event canceled by COVID-19, NBCU is planning to broadcast a special upfront presentation that will unite the cast of 30 Rock.
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
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