Yahoo!

Latest about Yahoo!

Yahoo Advertising
CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research

By Jon Lafayette Published

Yahoo, Omnicom, Amplified Intelligence team up for study

Currency
Xperi DTS Car Content
Yahoo Makes Deal With Xperi To Put Content in BMW Models

By Jon Lafayette Published

Yahoo Finance, Yahoo Sports, ‘In the Know’ available in BMW 5s

Currency
LiveRamp logo
LiveRamp, Yahoo Expand Collaboration on Addressable Ads

By Jon Lafayette Published

Integration expected to create greater demand and reach

Currency
A man using his phone while watching TV
Study Points To Ways Sponsors Can Gain Attention on Connected TV

By Jon Lafayette Published

Publicis, Yahoo find key differences between platforms

Currency
DirecTV satellite dish
Yahoo Adds DirecTV Set-Top-Box Data To Advertising Platform

By Jon Lafayette Published

Viewing information helps buyers plan and measure campaigns

Currency
DirecTV
DirecTV Making Addressable Ad Inventory Available Via Yahoo

By Jon Lafayette Last updated

Yahoo enables omnichannel programmatic buyers to reach 25 million homes

Currency
Kids Watching TV
Pandemic Made TV Viewing a Family Affair, Study Finds

By Jon Lafayette Published

Yahoo and Publicis find that 64% of family are spending more time watching together

Currency
Yahoo
Glewed TV Names Yahoo Preferred SSP for CTV, Display

By Jon Lafayette Last updated

AVOD service adopts Yahoo ConnectID

Currency
Yahoo
Philo, Crackle Select Yahoo as Supply Side Ad Platform

By Jon Lafayette Last updated

Yahoo CTV ad revenue up 141 in 2021

Currency
Tubi BBC Studios
Yahoo and Tubi Expand Buyer Access to CTV Ad Inventory

By Jon Lafayette Published

Yahoo and Fox’s Tubi streaming platform said they expanded their relationship, giving buyers direct access to Tubi inventory and making it easier to buy and plan campaigns using connected TV.

Currency
1 2 3 4 5 Archives