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Yahoo Advertising

CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research

By Jon Lafayette published

Yahoo, Omnicom, Amplified Intelligence team up for study

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Xperi DTS Car Content

Yahoo Makes Deal With Xperi To Put Content in BMW Models

By Jon Lafayette published

Yahoo Finance, Yahoo Sports, ‘In the Know’ available in BMW 5s

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LiveRamp logo

LiveRamp, Yahoo Expand Collaboration on Addressable Ads

By Jon Lafayette published

Integration expected to create greater demand and reach

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A man using his phone while watching TV

Study Points To Ways Sponsors Can Gain Attention on Connected TV

By Jon Lafayette published

Publicis, Yahoo find key differences between platforms

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DirecTV satellite dish

Yahoo Adds DirecTV Set-Top-Box Data To Advertising Platform

By Jon Lafayette published

Viewing information helps buyers plan and measure campaigns

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DirecTV

DirecTV Making Addressable Ad Inventory Available Via Yahoo

By Jon Lafayette last updated

Yahoo enables omnichannel programmatic buyers to reach 25 million homes

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Kids Watching TV

Pandemic Made TV Viewing a Family Affair, Study Finds

By Jon Lafayette published

Yahoo and Publicis find that 64% of family are spending more time watching together

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Yahoo

Glewed TV Names Yahoo Preferred SSP for CTV, Display

By Jon Lafayette last updated

AVOD service adopts Yahoo ConnectID

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Yahoo

Philo, Crackle Select Yahoo as Supply Side Ad Platform

By Jon Lafayette last updated

Yahoo CTV ad revenue up 141 in 2021

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Tubi BBC Studios

Yahoo and Tubi Expand Buyer Access to CTV Ad Inventory

By Jon Lafayette published

Yahoo and Fox’s Tubi streaming platform said they expanded their relationship, giving buyers direct access to Tubi inventory and making it easier to buy and plan campaigns using connected TV.

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