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Latest about upfront

Great American Family Tells Growth Story in Upfront Pitch
By Jon Lafayette published
Family-friendly content is brand-safe for advertisers (Upfront 2024)

Goodbye Carnegie Hall: Another Sign the Broadcast Era Is Ending
By Jon Lafayette published
Streaming, programmatic may mean the upfront party’s over for ad sales

Paramount Abandons Big Carnegie Hall Upfront Event
By Jon Lafayette published
CBS parent will host a series of 'intimate gatherings,' new ad sales head John Halley says

NewFronts Scheduled To Be Held In May and In Person
By Jon Lafayette published
Sessions will be streamed for remote viewing

HBO Max Debuts ‘Friends: The Reunion’ Trailer
By R. Thomas Umstead last updated
Special premieres May 27 on the streaming service

TBS, Tiffany Haddish to Launch ‘Friday Night Vibes’ Block of Inclusive Films
By R. Thomas Umstead published
TBS renews 'Wipeout,' 'Chad'

Freeform’s Tara Duncan to Spearhead Disney’s Onyx Collective
By R. Thomas Umstead published
Hulu-based programming slate to feature content by creators of color

Univision to Debut ‘New Vision’ for Advertisers on March 24
By Jon Lafayette published
Upfront presentation set for May 18
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