upfront

Latest about upfront

Mario and Courtney Lopez

Great American Family Tells Growth Story in Upfront Pitch

By Jon Lafayette published

Family-friendly content is brand-safe for advertisers (Upfront 2024)

Currency
CBS upfront 2019

Goodbye Carnegie Hall: Another Sign the Broadcast Era Is Ending

By Jon Lafayette published

Streaming, programmatic may mean the upfront party’s over for ad sales

Currency
Then-Paramount ad sales chief Jo An Ross at the 2022 Paramount Global upfront in New York.

Paramount Abandons Big Carnegie Hall Upfront Event

By Jon Lafayette published

CBS parent will host a series of 'intimate gatherings,' new ad sales head John Halley says

Currency
A NewFronts graphic

NewFronts Scheduled To Be Held In May and In Person

By Jon Lafayette published

Sessions will be streamed for remote viewing

Currency
HBO Max's 'Friends: Reunion'

HBO Max Debuts ‘Friends: The Reunion’ Trailer

By R. Thomas Umstead last updated

Special premieres May 27 on the streaming service

Video
TBS' 'Wipeout'

TBS, Tiffany Haddish to Launch ‘Friday Night Vibes’ Block of Inclusive Films

By R. Thomas Umstead published

TBS renews 'Wipeout,' 'Chad'

Programming
Tara Duncan, president of Freeform

Freeform’s Tara Duncan to Spearhead Disney’s Onyx Collective

By R. Thomas Umstead published

Hulu-based programming slate to feature content by creators of color

Programming
Donna Speciale Univision PrendeTV

Univision to Debut ‘New Vision’ for Advertisers on March 24

By Jon Lafayette published

Upfront presentation set for May 18

Advertising
null

A+E to Show Off Fresh Content at Virtual Event

By Jon Lafayette published

A+E Networks is planning to hold a virtual event for media buyers showing off 1,500 hours of fresh original content that’s ready to go at a time when COVID-19 has curtailed TV production.

Advertising
Tina Fey on '30 Rock' upfront reunion

How NBC Pulled Off a ‘30 Rock’ Upfront

By Jon Lafayette published

Viewers get ‘inside baseball’ from meta sitcom reunion

Currency
1 2 3 Archives