upfront Latest about upfront VAB Calls on Nielsen to Reverse OOH Delay By Jon Lafayette last updated 10 July 20 VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings. Advertising beIN Sports ‘Enhances’ Its Content Strategy By Jacobson Adam published 1 June 16 Content Upfronts 2015: Disney Plans New Series By MCN Staff published 20 February 15 Viewpoint Top Sales Executives: Broadcast and More By MCN Staff published 14 May 18 Fates & Fortunes Advertisers Cancel 15%-25% Of 3Q Upfront Ad Buys By Jon Lafayette published 26 May 20 Advertising Hulu Renews 'The Handmaid's Tale' By R. Thomas Umstead published 3 May 17 Content Upfronts 2014: ESPN Readies New 'SportsCenter' Set By Mike Reynolds published 13 May 14 Content TV Ad Spending Drops in October: SMI By Jon Lafayette published 4 December 14 Viewpoint Upfronts 2014: Adult Swim Taps Jack McBrayer To Helm New Show By MCN Staff published 9 May 14 Content Upfronts 2014: TBS Picks Up Comedy Pair By Mike Reynolds published 7 May 14 Content 1 2 3 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
VAB Calls on Nielsen to Reverse OOH Delay By Jon Lafayette last updated 10 July 20 VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.
