CEO Lachlan Murdoch says streamer is on path to $1 billion with NFL programming on the way
Data-driven technology employed to pick programming Tubi viewers want to stream
The acquisition of Tubi by Fox in 2020 added to the portfolio Fox ad sales president Marianne Gambelli had to sell to advertisers looking for reach in premium content.
Tubi, Fox’s ad-supported streaming service, has acquired the rights to six seasons of the kids show Barney & Friends, beginning April 9.
Conglomerate will stream condensed reruns of games and other league-related VOD content on its $440 Million AVOD platform
Announcement comes after Fox exec said last week that AVOD platform mighty 'experiment' with sports to, er, ‘drive’ its brand
Two years ago, founder and CEO Farhad Massoudi said original shows didn’t ‘make sense’ for the AVOD platform. But a lot has changed in the business of ad-supported video-on-demand
Fox plans to invest in Tubi, its entry in the fast-growing over-the-top connected TV market, and those investments include original programming.
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