Latest tubi
For Tubi, Turn to Originals Is a Matter of Never Say Never
Two years ago, founder and CEO Farhad Massoudi said original shows didn’t ‘make sense’ for the AVOD platform. But a lot has changed in the business of ad-supported video-on-demand
Fox Eyes ‘Cost-Effective’ Original Shows for Tubi
Fox plans to invest in Tubi, its entry in the fast-growing over-the-top connected TV market, and those investments include original programming.
Roku Sales Exec: ‘AVOD Is Surging Because the Ad Experience Is Getting Better’
Roku’s Kristina Shepard says frequency still needs improvement, however
Fox’s May Upfront Event to Include Streamer Tubi
Virtual presentation set for May 17
Sports and OTT: Streaming Could Squeeze the Last Vestige of Appointment TV
MoffettNathanson warns that as younger viewership shifts to direct-to-consumer streaming services, cable sports could wither
Tubi Will Become a Billion-Dollar Business: Fox’s Lachlan Murdoch Says
Tubi, the streaming service acquired last year by Fox for $440 million, will grow to be a billion dollar business, according to Fox CEO Lachlan Murdoch.
Tubi Users Aren’t Seeing Other AVODs, Fox Says
Conglomerate tells advertisers that 68% of its platform’s users can’t be reached via other ad-supported streaming services
What's in an MAU? It’s a ‘Vanity Metric,’ OTT Consultant Says
AVOD services including Tubi and Pluto TV have turned the ‘monthly active user’ into the coin of their realm, but Kirby Grines says the measurement can be deceptive
