SpotX

Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite.

Magnite, following the $1.14 billion acquisition of SpotX, reorganized its management, putting several SpotX executives into key positions.

Creates large CTV ad platform

TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.

Said most in public don't know some bidders build dossiers and sell them

SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels.

Redbox expanding into streaming business

Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.

Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying.