Latest about SpotX
Iris.TV Enables Contextual Targeting in SpotX CTV Ad Supply
Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite.
Magnite Shuffles Management, Names SpotX’s J. Allen Dove CTO
Magnite, following the $1.14 billion acquisition of SpotX, reorganized its management, putting several SpotX executives into key positions.
Magnite Closes $1.14 Billion Acquisition of SpotX from RTL Group
Creates large CTV ad platform
SpotX Integrates TVSquared To Measure Brand Lift, Sales
TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.
Senators Probe Digital Ad Exchanges on Bidding Info Handling
Said most in public don't know some bidders build dossiers and sell them
Crackle Plus Goes With SpotX for Programmatic Ad Business
SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels.
SpotX Named SSP for Redbox Ad-Supported Streaming Content
Redbox expanding into streaming business
Magnite Agrees to Acquire SpotX for $1.17 Billion
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
