TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.
SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels.
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
Addressable linear is ready for scale as TV enters a post cable era, according to SpotX, which put out its 2021 Global Video Advertising Trend report.
Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying.
Many advertisers believe CTV advertising isn't measurable and typically avoid it.
Streaming has grown into a mainstream activity, and in a new report, SpotX declares that Connected TV, or CTV is for everyone.
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