sponsorships

Coca-Cola doubles investment as ‘backlot’ sponsor

Returning brands include GEICO, Gorilla Glue, Jeep brand, Wayfair and Sonic Drive-in

Burger chain gets hero ads on streaming platforms

Vending machine will provide snacks for correctly spelled words

BMW, Chipotle, S.Pellegrino, Talenti, ‘Jurassic World Dominion’ return as sponsors of cooking show

Viewers will see custom creative, integrations in show

Monster Energy, Pacifico Beer, Geico, Wendys, Jeep return to event

When NBC opens the curtain on Annie Live! Thursday night, Fisher-Price, Walmart and Wendy’s will be ready.

Poland Spring, Deer Park, Ice Mountain to be integrated into programming

Univision and The Latin Recording Academy said that Jose Cuervo Reserva de la Familia, Meta and Old Parr Whisky have signed on as first-time sponsors of the annual Latin Grammy Awards.