Latest about Spectrum Reach
Charter Unit To Name Award After James Hendricks
Annual award to Spectrum Reach employee announced at NAMIC Conference, where exec was honored posthumously
Spectrum Reach Campaign for Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Multiple Platforms
Audience based approach generated 342% more website visits
Spectrum Reach Brings Streaming To Self-Service Advertising Portal
Ad campaign pitches do-it-yourself multi-platform capabilities
Frequence Helps Spectrum Reach Launch Unified Proposal Platform
Automated platform combines digital and linear TV into one media plan
Spectrum Reach Revs Up Auto Campaigns With FullThrottle
SmartScheduler platform enables buying and attribution of data-informed linear and streaming ads
Spectrum Reach Campaign for Auto Dealer Wins Advanced Advertising Innovation Award
Targeted multiplatform campaign produced 13% sales lift
Charter’s Spectrum Reach Shifts to Comscore For Local Ratings
Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.
TVSquared, Blockgraph Provide Attribution for Spectrum Reach
Cross-platform TV campaign results analyzed
