Latest about Media Rating Council
DoubleVerify Gets MRC Stamp for CTV Viewability Metrics
1 in 3 CTV ads served when TV is off
JIC, MRC Announce Accord On Roles In Judging Measurement Companies
JIC wants ratings services to have JIC certification and MRC accreditation
Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement
First big-data measurement system to get seal of approval
iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council
Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance
Nielsen’s National TV Ratings Service Regains Accreditation from MRC
Local ratings and new Nielsen One remain unaccredited
Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears
MRC still has a list of ‘material non-compliance situations’
Media Rating Council Finalizes Outcome Measurement Standards
Project included input from 100 advertising and media organizations
Media Rating Council Gives CEO George Ivie New Deal Through 2027
MRC playing key role in industry’s emerging measurement multiverse
