Media Rating Council
Latest Media Rating Council

Media Rating Council Finalizes Outcome Measurement Standards
By Jon Lafayette published
Project included input from 100 advertising and media organizations

Media Rating Council Gives CEO George Ivie New Deal Through 2027
By Jon Lafayette published
MRC playing key role in industry’s emerging measurement multiverse

Media Rating Council Sees Nielsen Audit Extending Past Q3
By Jon Lafayette last updated
MRC audit committee will also receive report on Comscore in Q3

MRC Accredits DoubleVerify’s Programmatic Targeting Services
By Jon Lafayette published
Fraud avoidance and viewability products get seal of approval

Media Rating Council Says Comscore Local and National TV Services Being Audited
By Jon Lafayette published
Current status is ‘not accredited, in process’

Media Rating Council 'Concerned' About Accuracy of Nielsen's Plan To Include Broadband-Only Homes in Local Ratings
By Jon Lafayette last updated
Watchdog group urges Nielsen to investigate before moving forward

IAS Accredited by MRC for Facebook Measurement
By Jon Lafayette last updated
Independent metrics give advertisers more transparency

Nielsen’s Controversial Ratings System
By Armstrong Williams published
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
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