Latest Media Rating Council
Media Rating Council Finalizes Outcome Measurement Standards
Project included input from 100 advertising and media organizations
Media Rating Council Gives CEO George Ivie New Deal Through 2027
MRC playing key role in industry’s emerging measurement multiverse
Media Rating Council Sees Nielsen Audit Extending Past Q3
MRC audit committee will also receive report on Comscore in Q3
MRC Accredits DoubleVerify’s Programmatic Targeting Services
Fraud avoidance and viewability products get seal of approval
Media Rating Council Says Comscore Local and National TV Services Being Audited
Current status is ‘not accredited, in process’
Media Rating Council 'Concerned' About Accuracy of Nielsen's Plan To Include Broadband-Only Homes in Local Ratings
Watchdog group urges Nielsen to investigate before moving forward
IAS Accredited by MRC for Facebook Measurement
Independent metrics give advertisers more transparency
Nielsen’s Controversial Ratings System
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
