Latest Media Rating Council
iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council
Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance
Nielsen’s National TV Ratings Service Regains Accreditation from MRC
Local ratings and new Nielsen One remain unaccredited
Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears
MRC still has a list of ‘material non-compliance situations’
Media Rating Council Finalizes Outcome Measurement Standards
Project included input from 100 advertising and media organizations
Media Rating Council Gives CEO George Ivie New Deal Through 2027
MRC playing key role in industry’s emerging measurement multiverse
Media Rating Council Sees Nielsen Audit Extending Past Q3
MRC audit committee will also receive report on Comscore in Q3
MRC Accredits DoubleVerify’s Programmatic Targeting Services
Fraud avoidance and viewability products get seal of approval
Media Rating Council Says Comscore Local and National TV Services Being Audited
Current status is ‘not accredited, in process’
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