Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned.
The Media Rating Council, the watchdog that audits measurement companies, said that issues with Nielsen’s national ratings service could threaten its accreditation.
VAB had called for MRC to Suspend Nielsen’s seal of approval following pandemic underreporting
DoubleVerify said it received accreditation from the Media Rating Council for several of its systems for measuring and analyzing connected TV.
Changes in panel maintenance led to 2% to 6% lower use of TV by 18-49 year olds
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