Latest about Media Rating Council
Current status is ‘not accredited, in process’
Watchdog group urges Nielsen to investigate before moving forward
Independent metrics give advertisers more transparency
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
Nielsen’s National Ratings Service, under fire for undercounting TV viewing during the pandemic, had had its accreditation suspended by the Media Rating Council.
Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned.
The Media Rating Council, the watchdog that audits measurement companies, said that issues with Nielsen’s national ratings service could threaten its accreditation.
VAB had called for MRC to Suspend Nielsen’s seal of approval following pandemic underreporting
