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Media Rating Council

Nielsen's 2021 rebrand logo
Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears MRC still has a list of ‘material non-compliance situations’
George Ivie MRC
Media Rating Council Finalizes Outcome Measurement Standards Project included input from 100 advertising and media organizations
George Ivie
Media Rating Council Gives CEO George Ivie New Deal Through 2027 MRC playing key role in industry’s emerging measurement multiverse

Latest Media Rating Council

Innovid mrc

Innovid Gets MRC Accreditation For Desktop, Mobile Display Ads

By Jon Lafayette published 14 January 21

Innovid said that its measurement for rendered display ad impressions on desktop and mobile platforms has been granted accreditation by the Media Rating Council.

Broadcasting & Cable
Nielsen

Nielsen Says COVID-19 Has Disrupted Local Rating Panels

By Jon Lafayette published 11 January 21

Nielsen said its local ratings service is now not accredited because the COVID-19 pandemic has disrupted its ability to manage the panels it uses to measure what viewers are watching.

Broadcasting & Cable
Nielsen's logo

Nielsen Unveils Post-Cookie System for ID Resolution

By Jon Lafayette published 19 November 20

With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.

Broadcasting & Cable
Nielsen logo

MRC Accredits Nielsen’s Local Ratings Service

By Jon Lafayette last updated 23 June 20

The Media Rating Council has accredited the methodology Nielsen began using last year in 19 set meter markets last year as part of the upgrade of its local ratings service.

Broadcasting & Cable
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