March Madness

Latest about March Madness

Stanford will face Arizona in the women's college basketball finals
What’s On This Weekend in TV Sports (April 3-4)

By R. Thomas Umstead Published

March Madness Final Round, Major League Baseball games tip off weekend

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Tyger Campbell #10 of the UCLA Bruins celebrates with Jaime Jaquez Jr. #4 after defeating the Michigan Wolverines 51-49 in the Elite Eight round game of the 2021 NCAA Men's Basketball Tournament at Lucas Oil Stadium on March 30, 2021 in Indianapolis, Indiana.
Just How Much of a Slam Dunk Has March Madness Been on Live TV?

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

NCAA men’s games dominated watch-time, impressions for the last two weeks

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March Madness 2021 logo
Primetime Ratings Monday: CBS Wins With Hoops

By Michael Malone Last updated

CBS won the Monday ratings battle easily thanks to March Madness basketball. CBS rated a 1.5 in viewers 18-49, per the Nielsen overnights, and a 10 share. In second were ABC and NBC at 0.6/4.

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Evan Mobley #4 of the USC Trojans dunks the ball against the Oregon Ducks in the first half of their Sweet Sixteen round game of the 2021 NCAA Men's Basketball Tournament at Bankers Life Fieldhouse on March 28, 2021 in Indianapolis, Indiana.
TV By the Numbers: Basketball, Golf Tops for March 22-28

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights from Vizio’s Inscape and iSpot.tv

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Gonzaga Bulldogs
What’s On This Weekend in TV Sports (March 27-28)

By R. Thomas Umstead Published

March Madness tournament dominates TV sports outlook

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Evan Mobley #4 of the USC Trojans dunks on Ochai Agbaji #30 of the Kansas Jayhawks during the first half in the second round of the 2021 NCAA Division I Men's Basketball Tournament held at Hinkle Fieldhouse on March 22, 2021 in Indianapolis, Indiana.
Primetime Ratings Monday: CBS on Top With College Hoops

By Michael Malone Last updated

CBS won the Monday ratings contest, with March Madness action pacing the net to a big win. CBS had a 1.2 in viewers 18-49, per the Nielsen overnights, and an 8 share. NBC was runner-up at 0.7/4.

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Skyelar Potter #5 of the Morehead State Eagles attempts to drive to the basket as Miles McBride #4 of the West Virginia Mountaineers defends in the second half in the first round of the 2021 NCAA Division I Men's Basketball Tournament held at Lucas Oil Stadium on March 19, 2021 in Indianapolis, Indiana.
Weekly Cable Ratings: Fox News, TBS Score in Primetime

By R. Thomas Umstead Last updated

Fox News tops primetime, total day; TBS, TNT ride 'March Madness' tourney to top five primetime finishes

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Jalen Hawkins of the Norfolk State Spartans shoots during the first half against the Appalachian State Mountaineers in a First Four game during the NCAA Men's Basketball Tournament at Assembly Hall on March 18, 2021 in Bloomington, Indiana.
TV By the Numbers: March Madness Is a Slam Dunk for Viewership, Ad Impressions

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

The NCAA Tournament helped CBS surpass 10 billion impressions for March 15-21

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March Madness will take place in 2021
What's On This Weekend in TV Sports (March 20-21)

By R. Thomas Umstead Published

NCAA March Madness tournament Dominates weekend sports schedule

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De'Andre Hunter #12 of the Virginia Cavaliers scores against the Texas Tech Red Raiders during the 2019 NCAA Men's Final Four National Championship game at U.S. Bank Stadium on April 8, 2019 in Minneapolis, Minnesota.
NCAA March Madness Tourney Generating Record Ad Sales, Execs Say

By Jon Lafayette Last updated

Games on CBS, Turner networks, ‘virtually sold out’

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