March Madness

Latest about March Madness

DirecTV Stream
DirecTV Stream Makes March Madness Promo Push - Can It Get Back in the vMVPD Game?

By Daniel Frankel Published

Now under new (and seemingly better?) management, Quasi vMVPD knocks $30 off its first-three-months price, offers five-day free trial, amid stepped-up marketing effort

Business
CBS/Turner NCAA Tournament announcers (from l.) Jim Nantz, Grant Hill and Bill Raftery.
How to Watch March Madness

By Michael Malone Last updated

Viewers are more pumped about NCAA tournament than usual, said Sean McManus

Programming
Johnny Davis #1 of the Wisconsin Badgers drives to the basket during the first half of the game against the Nebraska Cornhuskers at Kohl Center on March 06, 2022 in Madison, Wisconsin. Nebraska defeated Wisconsin 74-73.
March Madness Sold Out With Record Ad Revenue for CBS, Turner

By Jon Lafayette Last updated

Prices up by double digits, with spots in final game going for $2 million

Currency
Stephen Curry
What's On This Weekend in TV Sports (March 5-6)

By R. Thomas Umstead Published

College hoops, soccer, hockey drive weekend TV sports events

Viewpoint
HBO Max unveiled during WarnerMedia's press day
AT&T Says HBO, HBO Max Subs Grew to 44.2 Million in Q1

By Jon Lafayette Last updated

Company reports gains in net income, revenue

Currency
Hideki Matsuyama of Japan plays a shot from a bunker on the 18th hole during the final round of the Masters at Augusta National Golf Club on April 11, 2021 in Augusta, Georgia.
TV By the Numbers: 2021 Masters Scores for Watch-Time

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

But college and NBA basketball delivered top impression-counts, per iSpot

Programming
March Madness 2021 logo
What Advertisers Can Learn from March Madness 2021

By Rebecca Rosborough Last updated

Key takeaways from a delayed tourney as TV ramps back up for sports’ return

Advertising
ESPN's Stanford-Arizona telecast
Weekly Cable Ratings: Fox News Opens April in First Place

By R. Thomas Umstead Last updated

TBS, ESPN ride March Madness coverage to top five primetime finishes

Programming
The Baylor Bears and the Houston Cougars tip off to begin their Final Four semifinal game of the 2021 NCAA Men's Basketball Tournament at Lucas Oil Stadium on April 3, 2021 in Indianapolis, Indiana.
TV By the Numbers: The March Madness Continues, MLB Pops Up

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights for March 29 through April 4, via Vizio’s Inscape and iSpot.tv

Programming
The Baylor Bears pose with the National Championship trophy after winning the National Championship game of the 2021 NCAA Men's Basketball Tournament against the Gonzaga Bulldogs at Lucas Oil Stadium on April 05, 2021 in Indianapolis, Indiana. The Baylor Bears defeated the Gonzaga Bulldogs 86-70.
Primetime Ratings Monday: CBS Wins With March Madness Final

By Michael Malone Last updated

NCAA championship ratings down from last final

Programming
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