Latest March Madness

Jamal Shead #1 of the Houston Cougars drives the ball against K.D. Johnson #0 of the Auburn Tigers during the first half in the second round of the NCAA Men's Basketball Tournament at Legacy Arena at the BJCC on March 18, 2023 in Birmingham, Alabama.

‘March Madness’ Continues: What’s On This Weekend in TV Sports (March 25-26)

By R. Thomas Umstead published

A look at the weekend's top TV sports events on broadcast, cable and streaming services

Multichannel News
Caden Pierce #12 of the Princeton Tigers dunks during the second half against the Missouri Tigers in the second round of the NCAA Men's Basketball Tournament at Golden 1 Center on March 18, 2023 in Sacramento, California.

Weekly Cable Ratings: Fox News Breaks the March Madness Press

By R. Thomas Umstead published

Tops basketball-heavy TNT, TBS to remain atop primetime, total day charts

Multichannel News
C. Vivian Stringer

Women’s College Basketball Coach C. Vivian Stringer Profiled in CBS Documentary

By R. Thomas Umstead published

‘Dear Coach Stringer’ to debut March 25

Multichannel News
Jim Nantz Bill Self March Madness 2022

March Madness Registers Record Sales With Prices Up Mid- To High-Single Digits

By Jon Lafayette published

Sports continue to buck soft TV ad market

Broadcasting & Cable
March Madness 2022 Final

March Madness Scores Big for Advertisers: Effectv Study

By Jon Lafayette published

Hard-to-reach households tune in the men’s college basketball tournament

Broadcasting & Cable
Sean Muller and Jon Lafayette at Advanced Advertising LA

Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming

By Kent Gibbons last updated

Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%

Broadcasting & Cable
March Madness 2022 Final

Stress Test -- Kansas Bandwidth Usage Spiked 24% for KU's March Madness Championship Final

By Daniel Frankel last updated

OpenVault data sheds light on what happens to broadband networks when put to the test of live-sports streaming

NextTV
Johnny Davis #1 of the Wisconsin Badgers drives to the basket during the first half of the game against the Nebraska Cornhuskers at Kohl Center on March 06, 2022 in Madison, Wisconsin. Nebraska defeated Wisconsin 74-73.

Measurement March Madness Produces Fresh NCAA Viewing Stats

By Jon Lafayette published

Games generated 8.6 times more impressions than any other show

Broadcasting & Cable
Scottie Scheffler plays his shot from the 18th tee during the final round of the Masters at Augusta National Golf Club on April 10, 2022 in Augusta, Georgia.

Masters a Hole-in-One for TV Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV last updated

With insights from iSpot.tv & Vizio’s Inscape

Broadcasting & Cable
David McCormack #33 of the Kansas Jayhawks shoots over Brady Manek #45 of the North Carolina Tar Heels during the second half of the 2022 NCAA Men's Basketball Tournament National Championship game at Caesars Superdome on April 04, 2022 in New Orleans, Louisiana.

Weekly Cable Ratings: Fox News Outlasts TBS, TNT's March Madness Finals Coverage

By R. Thomas Umstead published

News network holds strong on total day basis

Multichannel News
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