March Madness

Latest about March Madness

Jim Nantz Bill Self March Madness 2022
March Madness Registers Record Sales With Prices Up Mid- To High-Single Digits

By Jon Lafayette Published

Sports continue to buck soft TV ad market

Currency
March Madness 2022 Final
March Madness Scores Big for Advertisers: Effectv Study

By Jon Lafayette Published

Hard-to-reach households tune in the men’s college basketball tournament

Currency
Sean Muller and Jon Lafayette at Advanced Advertising LA
Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming

By Kent Gibbons Last updated

Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%

Viewpoint
March Madness 2022 Final
Stress Test -- Kansas Bandwidth Usage Spiked 24% for KU's March Madness Championship Final

By Daniel Frankel Last updated

OpenVault data sheds light on what happens to broadband networks when put to the test of live-sports streaming

Technology
Johnny Davis #1 of the Wisconsin Badgers drives to the basket during the first half of the game against the Nebraska Cornhuskers at Kohl Center on March 06, 2022 in Madison, Wisconsin. Nebraska defeated Wisconsin 74-73.
Measurement March Madness Produces Fresh NCAA Viewing Stats

By Jon Lafayette Published

Games generated 8.6 times more impressions than any other show

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Scottie Scheffler plays his shot from the 18th tee during the final round of the Masters at Augusta National Golf Club on April 10, 2022 in Augusta, Georgia.
Masters a Hole-in-One for TV Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Last updated

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
David McCormack #33 of the Kansas Jayhawks shoots over Brady Manek #45 of the North Carolina Tar Heels during the second half of the 2022 NCAA Men's Basketball Tournament National Championship game at Caesars Superdome on April 04, 2022 in New Orleans, Louisiana.
Weekly Cable Ratings: Fox News Outlasts TBS, TNT's March Madness Finals Coverage

By R. Thomas Umstead Published

News network holds strong on total day basis

Programming
Eric Dixon #43 of the Villanova Wildcats shoots against the Kansas Jayhawks in the second half of the game during the 2022 NCAA Men's Basketball Tournament Final Four semifinal at Caesars Superdome on April 02, 2022 in New Orleans, Louisiana.
March Madness Nets Watch-Time, Impressions Lead: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
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March Madness Final Is Tonight on TBS

By Michael Malone Last updated

Kansas faces North Carolina in men’s college championship April 4

Programming
RJ Davis #4 of the North Carolina Tar Heels drives against Jeremy Roach #3 of the Duke Blue Devils during the 2022 NCAA Men's Basketball Tournament Final Four at Caesars Superdome on April 2, 2022 in New Orleans, Louisiana.
North Carolina-Duke Draws Most Final Four Viewers Since 2017

By Jon Lafayette Published

Streaming audience on March Madness Live sets records

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