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GumGum

Phil Schraeder, CEO, GumGum
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
GumGum
JW Player Adopts GumGum Capabilities For Contextual Analysis GumGum’s Verity provides relevance and brand safety for video ads
GumGum
GumGum Becomes Member of Global Alliance for Responsible Media Company will help build guidelines for trust and transparency

Latest GumGum

GumGum

Xandr To Offer GumGum’s Verity Contextual Targeting Technology

By Jon Lafayette last updated 4 May 22

Integration provides brand safety

Broadcasting & Cable
AcuityAds

AcuityAds Gives Advertisers Contextual Data With GumGum

By Jon Lafayette published 6 May 21

AcuityAds Holdings said its illumin platform will integrate GumGum’s Verity contextual analysis system, giving advertisers the ability to align their ads with relevant content.

Broadcasting & Cable
GumGum received $75 million from Goldman Sachs

Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs

By Jon Lafayette published 13 April 21

Funds will be used to make contextual products more available

Broadcasting & Cable
GumGum In-Video Ads

GumGum Streaming Overlay Ads Don’t Give Viewers a Break

By Jon Lafayette published 11 March 21

Contextually targeted In-Video units available for CTV apps

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