effectv

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James Rooke of Comcast Advertising
James Rooke Named President of Comcast Cable’s Ad Unit

By Jon Lafayette Published

Exec reports to predecessor Marcien Jenckes, now managing director

Currency
Effectv
Comcast To Use Comscore Data To Sell Local Cable Ads

By Jon Lafayette Published

Nielsen competitor gains ground in local markets

Currency
Heather Coghill, senior director, audience insights, Effectv
Something Old or Something New? Why TV Plus Streaming is the Marriage for You

By Heather Coghill Published

New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach

BC Guest Blog
Effectv Hometown Hub X1
Comcast’s Effectv Offers Sponsors Ad Availabilities on Xfinity’s X1

By Jon Lafayette Last updated

Placements for sale in virtual auto showroom, a career center, and a hometown hub

Currency
Effectv
Streaming Adds Reach to TV Ad Campaigns: Effectv Report

By Jon Lafayette Published

TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day

Currency
Dawn Lee Williamson, Effectv
Comcast’s Effectv Launches Sales Development Division

By Jon Lafayette Published

Dawn Lee Williamson named head of new unit

Advertising
John Brauer Effectv
Effectv Names John Brauer VP for Insights and Analytics

By Jon Lafayette Published

Exec had been interim head of new unit

Advertising
Effectv
Cable Programming Increased Share in Comcast Households

By Jon Lafayette Published

Cable programming increased its share of viewing in homes service by Comcast, according to a new report from Effectv, the ad sales division of Comcast Cable.

Advertising
Danielle DeLauro, executive VP
Hungry and Aggressive: How Young Brands Are Transforming TV Advertising

By Danielle DeLauro Last updated

BC Guest Blog
Effectv
TV Gives Brands Quick Boost But Consistency Key: Study

By Jon Lafayette Published

Effectv, VAB see double-digit website visit increases for DTC companies

Advertising
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