Latest effectv
Something Old or Something New? Why TV Plus Streaming is the Marriage for You
New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach
Comcast’s Effectv Offers Sponsors Ad Availabilities on Xfinity’s X1
Placements for sale in virtual auto showroom, a career center, and a hometown hub
Streaming Adds Reach to TV Ad Campaigns: Effectv Report
TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day
Comcast’s Effectv Launches Sales Development Division
Dawn Lee Williamson named head of new unit
Effectv Names John Brauer VP for Insights and Analytics
Exec had been interim head of new unit
Cable Programming Increased Share in Comcast Households
Cable programming increased its share of viewing in homes service by Comcast, according to a new report from Effectv, the ad sales division of Comcast Cable.
TV Gives Brands Quick Boost But Consistency Key: Study
Effectv, VAB see double-digit website visit increases for DTC companies
