effectv

Dynata to provide insights on viewer response to campaigns

Comcast unit eyes political, auto advertisers

50 streaming endpoints helps brands find consumers

Dan Singagoga named senior adviser

Hard-to-reach households tune in the men’s college basketball tournament

Effectv study shows seasonal opportunity to reach consumers

Analysis finds 6% gain in reach per five networks added until point of diminishing returns achieved

9% of frequent voters can be reached only by streaming, study says

Exec was chief growth officer at Comcast Advertising