effectv
Latest effectv

Effectv Elects Chris Vail To Head Political Ad Sales
By Jon Lafayette published
Dan Singagoga named senior adviser

Navigating Your Career in the Evolving Media Industry
By Pooja Midha published
From managing change to taking risks, advice to take control of your professional growth

March Madness Scores Big for Advertisers: Effectv Study
By Jon Lafayette published
Hard-to-reach households tune in the men’s college basketball tournament

Despite Fragmentation, Viewers Flock to Holiday Programming
By Jon Lafayette published
Effectv study shows seasonal opportunity to reach consumers

Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports
By Jon Lafayette published
Analysis finds 6% gain in reach per five networks added until point of diminishing returns achieved

Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
By Jon Lafayette published
9% of frequent voters can be reached only by streaming, study says

Pooja Midha Named General Manager of Comcast Advertising’s Effectv
By Jon Lafayette published
Exec was chief growth officer at Comcast Advertising

James Rooke Named President of Comcast Cable’s Ad Unit
By Jon Lafayette published
Exec reports to predecessor Marcien Jenckes, now managing director
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