Latest Dish Media

Kevin Arrix of Dish Media

Distributors Vow To Make Viewing Data Available for Addressable-Ad Planning

By Jon Lafayette last updated

Dish Media exec at conference says On Addressable members aim for convergence with connected TV

Broadcasting & Cable
Magnite survey logo

Magnite Accelerates Programmatic Sales of Live Streaming Inventory

By Jon Lafayette published

Sling TV Sees 47% lift in ad conversions using Live Stream Accelerator

Broadcasting & Cable
Addressable advertising panel at Virtual Fall TV 2021.

Advanced Advertising: Catching Up on Addressable TV

By Kent Gibbons last updated

Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem

Broadcasting & Cable