Latest DirecTV Advertising

A general view as the DirecTV Blimp Makes Its First Trip Out West at San Bernardino Airport on October 3, 2014 in San Bernardino, California.

DirecTV Working With 605 To Measure Ad Performance

By Jon Lafayette published

Clients will get data on ad lift, website activity and geolocation visitation

Broadcasting & Cable
DirecTV installer truck

Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds

By Jon Lafayette published

80% of buyers expect to spend the same or more on linear addressable

Broadcasting & Cable
DirecTV satellite dish

Yahoo Adds DirecTV Set-Top-Box Data To Advertising Platform

By Jon Lafayette published

Viewing information helps buyers plan and measure campaigns

Broadcasting & Cable
couple watching addressable advertising

Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business

By Jon Lafayette last updated

Vendors for data matching and attribution identified

Broadcasting & Cable
Amy Leifer DirecTV

DirecTV Names Amy Leifer To Head New Ad Sales Unit

By Jon Lafayette last updated

Sales team being reassembled after spin off from AT&T, WarnerMedia

Broadcasting & Cable