Latest about DirecTV Advertising
38% of Advertisers Call Addressable Ads a ‘Must-Buy’ in DirecTV Survey
Of those buying addressable ads, 90% plan to maintain or increase spending
DirecTV Working With Infosum To Provide First-Party Data
Clean-room matches create more effective ads
22% of U.S. Adults Have Dropped a Streaming Service: DirecTV Survey
Time spent is a big factor in deciding what to cull
DirecTV Working With 605 To Measure Ad Performance
Clients will get data on ad lift, website activity and geolocation visitation
Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds
80% of buyers expect to spend the same or more on linear addressable
Yahoo Adds DirecTV Set-Top-Box Data To Advertising Platform
Viewing information helps buyers plan and measure campaigns
