BrightLine

Latest about BrightLine

By Michael Malone Published 9 September 24

Ad industry good at pointing out problems, not as good at fixing them

By Jon Lafayette Published 26 August 24

Recall score jumps 36%

By Jon Lafayette Published 22 May 24

Users can design and build dynamic ad formats that can run on most streaming platforms

By Jon Lafayette Published 20 May 24

Frame ads to stream in Weather Channel, Local Now, HBCU Go CTV apps

By Jon Lafayette Published 12 December 23

Interactive ads can run in live and on-demand inventory

By Jon Lafayette Published 4 December 23

More robust interactive commercials promise higher engagement

By Jon Lafayette Published 19 September 23

Deal puts focus on outcomes

By Jon Lafayette Published 20 December 22

First smart TV integration for BrightLine

By Jon Lafayette Published 16 June 22

OTT Accelerator includes upgraded interactive ad unit, programmatic buying, an intelligence engine and verification

By Jon Lafayette Published 25 May 22

Click-to-contact, Viewer’s Choice available to buyers on Discovery Plus in Q4

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