Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy, a new post.
Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape.
Combination would provide another way for advertisers target and measure households across platforms
Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer.
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