Blockgraph

Latest about Blockgraph

Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning

By Jon Lafayette Published 15 May 24

Campaigns can be executed programmatically

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tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data

By Jon Lafayette Published 11 January 24

Direct-to-DSP integration aids targeting, audience optimization

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Madhive Teams With Blockgraph To Use First-Party Data for TV Campaigns

By Jon Lafayette Published 13 December 23

Deal will enable local advertisers to reach new audiences

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Ampersand Works With Blockgraph To Bring Acxiom Data To TV Ads

By Jon Lafayette Last updated 17 October 22

IPG clients get faster, seamless access for multi platform campaigns

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Charter Exec David Kline Named Chairman of Blockgraph

By Jon Lafayette Last updated 16 August 22

FreeWheel GM Mark McKee added to board

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iSpot.tv Using Blockgraph To Access More Identity Data

By Jon Lafayette Last updated 17 November 21

Measurement company iSpot.tv said it is working with Blockgraph in order to get access to additional data sources to enhance its impression and attribution analysis across TV platforms.

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TVSquared, Blockgraph Provide Attribution for Spectrum Reach

By Jon Lafayette Published 30 June 21

Cross-platform TV campaign results analyzed

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Scott Collins Joins Blockgraph as EVP, Client Partnerships and Sales Strategy

By Jon Lafayette Published 9 June 21

Ad tech company Blockgraph said it named Scott Collins as executive VP, client partnerships & sales strategy, a new post.

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Blockgraph, Trade Desk Team Up on First-Party Data for Convergence

By Jon Lafayette Published 7 May 21

Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape.

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