Bill Livek

Jon Carpenter also eligible for short-term incentives and gets 400,000 restricted stock units

Retiring exec now measurement company’s largest individual shareholder

Exec acquires 400,000 share over three trading days

Will become executive vice chairman when a successor is identified

Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

MRC’s George Ivie and Comscore’s Bill Livek to keynote

Comscore CEO Bill Livek is putting his money where his mouth is, buying 200,00 Comscore shares on the open market after closing a deal that wipes out the measurement company’s debt.

Comscore CEO Bill Livek previews his keynote address with colleague Steve Walsh on the rapidly changing ecosystem at the Audience Measurement Summit virtual event at Fall TV 2000 .

As the industry increasingly embraces streaming while demanding accountability, Comscore and LiveRamp last week announced they were joining forces to try to lap the field in terms of measurement.