Latest BIA Advisory Services

BIA Advisory Services Local Ad Forecast

BIA Trims Outlook for 2022 Local Advertising Revenue

By Jon Lafayette last updated

30% growth expected for over-the-air television

Broadcasting & Cable
Local Advertising BIA Advisory Services

Local TV Ad Revenue To Grow 28.4% in 2022: BIA

By Jon Lafayette last updated

Local political advertising to be nearly $8.4 billion

Broadcasting & Cable
Tom Buono of BIA Advisory Services at TVB Forward 2021.

Local Broadcast Ad Revenue Seen Growing 26.5% in 2021: BIA Forecast

By Jon Lafayette last updated

Local TV political ad revenue expected to be $3.4 billion in 2021

Broadcasting & Cable
BIA Advisory Services U.s Local Ad Forecast July 2021 Update

BIA Sees Stronger Than Expected Local TV Ad Revenues in 2021

By Jon Lafayette published

OTT seen growing 16%

Broadcasting & Cable
BIA Local Ad Sales

Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA

By Jon Lafayette last updated

After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.

Broadcasting & Cable
BIA Advisory Services

Local Advertising Expected to Grow in 2021: BIA

By Jon Lafayette published

OTT spending seen growing 20% to $1.2 billion

Broadcasting & Cable

Local TV Ad Outlook Revised Lower by BIA

By Jon Lafayette published

Local advertising is being hit harder by the COVID-19 pandemic than earlier forecast, leading BIA Advisory Services to issue a new, more pessimistic outlook for 2020.

Broadcasting & Cable

BIA Cuts Local TV Ad Forecast by 5% to $18.5B

By Jon Lafayette last updated

Over-the-air drops to $17M

Broadcasting & Cable

BIA: Local TV Over-the-Top Ad Revenue Will Reach $2.13B By 2024

By Mike Farrell published

Multichannel News
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