BIA Advisory Services

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BIA Sees Stronger Than Expected Local TV Ad Revenues in 2021

By Jon Lafayette published 22 July 21

OTT seen growing 16%

Currency

Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA

By Jon Lafayette last updated 10 June 21

After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.

Currency

Local Advertising Expected to Grow in 2021: BIA

By Jon Lafayette published 3 December 20

OTT spending seen growing 20% to $1.2 billion

Advertising

Local TV Ad Outlook Revised Lower by BIA

By Jon Lafayette published 12 August 20

Local advertising is being hit harder by the COVID-19 pandemic than earlier forecast, leading BIA Advisory Services to issue a new, more pessimistic outlook for 2020.

Advertising