BIA Advisory Services

A pile of money — BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion Political spending expected to hit $11.1 billion, up 15.5% from 2020

Hand holding a connected TV remote — Local Ad Revenues To Grow 8.6% in 2024: BIA Research firm sees fast growth in connected TV, over-the-top video

spending decline — BIA Lowers Forecast for Local Advertising to $161.7 Billion Over-the-air broadcast to grow 0.2%

Latest BIA Advisory Services

Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA

By Jon Lafayette last updated 10 June 21

After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.

Broadcasting & Cable

Local Advertising Expected to Grow in 2021: BIA

By Jon Lafayette published 3 December 20

OTT spending seen growing 20% to $1.2 billion

Broadcasting & Cable

Local TV Ad Outlook Revised Lower by BIA

By Jon Lafayette published 12 August 20

Local advertising is being hit harder by the COVID-19 pandemic than earlier forecast, leading BIA Advisory Services to issue a new, more pessimistic outlook for 2020.

Broadcasting & Cable