Latest Advanced Advertising Innovation Awards

Advanced Advertising Travel Texas Magnite

Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition

By Jon Lafayette published

Convergent campaign reaches more potential travelers

Broadcasting & Cable
AA Award Winner Ken Ganley Kia

Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data

By Jon Lafayette published

Sales rose 112% in one month

Broadcasting & Cable
Accepting the Advanced Advertising Innovation Awards (l. to r.): Kristin Wnuk, Roku; Trish Mielke, Hershey; Beth Plummer, Spectrum Reach; Scott Swanson, iSpot.TV; Abbey Thomas, OpenAP; and Bennett Strauss, Mediacom.

Entries Sought for Advanced Advertising Innovation Awards

By Jon Lafayette published

Winning campaigns will show results from uses of data and technology

Broadcasting & Cable
Hershey Horizon

Sweet Hershey Campaign Wins Advanced Advertising Innovation Award for Best Campaign

By Jon Lafayette last updated

Results in best Valentine’s Day sales in 10 years

Broadcasting & Cable
Spectrum Reach Roger Beasley Hyundai

Spectrum Reach Campaign for Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Multiple Platforms

By Jon Lafayette published

Audience based approach generated 342% more website visits

Broadcasting & Cable
Pedigree OpenAP MediaCom Advanced Advertising Innovation Award Winner

Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition

By Jon Lafayette published

Focus on pet owners lowered reached target at lower cost

Currency
Roku Randall Park Maker's Mark

Roku Wins Advanced Advertising Innovation Award For Branded Content With ‘The Show Next Door’

By Jon Lafayette published

Effort raised Maker’s Mark’s brand favorability 25%

Broadcasting & Cable
DriveTime Commercial

DriveTime, iSpot Win Advanced Advertising Innovation Award for Best Use of Data

By Jon Lafayette published

Return on advertising spending rose 26%

Broadcasting & Cable
Fox Pepsi Cherries Wild Jason Biggs

Spectrum Reach, Vevo, Gamut and Fox Win Advanced Advertising Innovation Awards

By Jon Lafayette published

Campaigns used data, technology and creativity to drive results

Broadcasting & Cable
Gamut

Gamut OTT Campaign For Merrell Wins Advanced Advertising Innovation Award

By Jon Lafayette last updated

Data helped target outdoor and fitness enthusiasts

Broadcasting & Cable
12