Ad sales

With millions of Americans expected to tune in to see who will be president for the next four years, news networks are getting big bucks for commercials during their election night coverage.

Pitches ‘Power’ of verticals in entertainment, sports, news and streaming

A+E Networks is planning to hold a virtual event for media buyers showing off 1,500 hours of fresh original content that’s ready to go at a time when COVID-19 has curtailed TV production.

Effectv report touts combination of media

Comcast’s NBCUniversal unit said it is introducing a new measurement system that tells marketers how effective their ad spending has been across campaigns, screens and platforms.

30-second commercials bought for $900,000

The NBA will tip off on TNT with a growing number of advertisers looking forward to the return of sports after being sidelined by the COVID-19 pandemic.

Advertisers rush in, pushing Fox’s revenue 25% above expectations

Disney’s Hulu said it has launched a new self-service tool designed to be used by small and medium sized businesses looking to advertise via streaming TV

NBCUniversal’s advertising unit will host a Creativity Summit as part of its campaign to get the industry to rethink and transform the way business is done.