Ad Sales Amid Increase in Commitments, Some Forecast Trouble Brewing for Netflix's Ad Business Netflix touted a 150% increase in ad-sales at its second upfront, but the streaming service has challenges ahead Ad Market Has ‘Bottomed Out,’ NBCU CEO Jeff Shell Says Weakness seen to continue in first half, then a recovery, maybe Paramount Restructures Ad Sales Unit Focusing on Agencies, Digital, Specialties Karen Phillips, Chris Simon, David Lawenda get key posts Latest Ad Sales Discovery Names Beth Greve SVP Digital Ad Sales By R. Thomas Umstead published 8 November 16 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
