WWE Names Barstool CEO Nardini to Board

By Jon Lafayette
( Broadcasting & Cable )
last updated

Exec has tech background with Microsoft, AOL, Demand Media and Yahoo!

Erika Nardini
Erika Nardini (Image credit: Barstool Sports)

WWE said that it has elected Erika Nardini, CEO of Barstool Sports, to its board of directors.

“Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem,” said Vince McMahon, WWE chairman & CEO. “Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our board of directors.”

Nardini became Barstool Sports’ first CEO in 2016. During her tenure, the company has launched more than 35 brands in sports, entertainment, female lifestyle and sports betting.

Earlier this year Nardini launched a strategic partnership with casino operator Penn National Gaming. In September, they launched the Barstool Sportsbook.

Before joining Barstool, Nardina held posts at Microsoft, AOL, Demand Media and Yahoo!. She’s on the advisory boards of Premiere Lacrosse League and Food52.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.