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World Series Game 7 Generates Huge Social Media Traffic

Last night’s Houston Astros-Los Angeles Dodgers World Series Game Seven telecast on Fox hit a social media home run, generating more than 26 million online interactions according to Nielsen.

The Astros’ 5-1 victory over the Dodgers to win a thrilling World Series drew a whopping 26.1 million interactions across Facebook and Twitter from 8 million unique social media accounts, according to Nielsen’s Social Content Ratings Daily List.

ESPN Deportes and FS1’s UEFA Champions League Soccer coverage drew 303,000 interactions to finish a distant second. 

On the entertainment front, the CW’s Riverdale was the most talked about series on Tuesday with 157,000 social media interactions, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.