Tom Winiarski has joined NBCUniversal as executive VP, advertising sales planning and monetization, a new post.
Winiarski, who had been senior VP, national sales manager, TBS and TNT, Turner Cross Divisional Partnerships, will report to NBCU chairman, advertising sales and client partnerships Linda Yaccarino, who was with Turner before joining NBCU.
NBCU has consolidated all of its broadcast, cable and digital ad sales into one group, and Winiarsky’s job will be maximizing revenue and serving clients’ needs through informed, data-driven decisions and strategic inventory analytics, the company said.
“Now that we have unified our sales systems and capabilities to encompass the entire portfolio, Tom’s experience and creative approach will prove essential as we continue to lead the marketplace,” Yaccarino said in a statement. “The combination of our unparalleled collection of original video content with our advanced strategy and analytics capabilities will enable Tom and our entire sales team to continue pushing boundaries to offer our clients the most sophisticated media plans in the business.”
Before Turner, Winiarski worked at Katz Communications and A+E Networks.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.