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Wilson to Lead Performance Marketing for Disney+, ESPN+

As the Walt Disney Co. expands its direct-to-consumer business it named Brad Wilson as executive VP, performance marketing, for Disney+ and ESPN+.

Brad Wilson

Brad Wilson (Image credit: The Walt Disney Co.)

Wilson had been chief marketing officer at Lending Tree. He will report to Michael Paull, president, Disney Streaming Services, part of the company’s Direct-to-Consumer and International group.

"Brad is a talented and accomplished marketing executive who shares our vision for data-driven marketing that will accelerate customer growth, engagement, and retention for ESPN+ and the upcoming Disney+ streaming service,” said Paull, "Brad’s wealth of experience gained from building and growing some of the most well-known online consumer brands will be invaluable to our team as we continue to drive growth for ESPN+ and prepare for the upcoming Disney+ launch.”

Before Lending Tree, Wilson as general manager of Travelocity for North America. Earlier he held marketing and brand management roles at Nutrisystem, Blockbuster Online and

“The rapid growth of ESPN+ has been impressive to watch as a fan, and much like the millions of eagerly awaiting consumers, I’ve been counting down the days to the launch of Disney+,” Wilson said. “I’m thrilled to be joining the team and look forward to working with Michael and the talented team across The Walt Disney Company.”