ESPN ended the Christmas week on a high note with a primetime ratings win.
The network rode a combination of its college football bowl game coverage, its December 19 Monday Night Football telecast and its Christmas Day NBA telecasts to average 2.4 million primetime viewers for the week of December 19 to December 25 to lead all cable networks for a second straight week, according to Nielsen.
NFL Network, on the strength of its Las Vegas Raiders-Pittsburgh Steelers NFL telecast on Christmas Eve, finished second with 1.6 million viewers.
Fox News made it 51 straight weekly wins on the total day chart, averaging 1.1 million viewers for the period. ESPN finished second with 866,000 viewers, followed by MSNBC (830,000), Hallmark Channel (723,000) and CNN (514,000), Nielsen said. ■
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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