Viewers last night continued their social media fixation surrounding the Golden State Warriors/Cleveland Cavaliers NBA Finals.
Last night’s contest, in which the Warriors defeated the Cavs to take a commanding 3-0 lead in the series, drew 14.6 million twitter and Facebook feeds from 4.8 million unique social media accounts – easily the most social television show on Wednesday, according to Nielsen’s Social Content Ratings Daily report
All three NBA Finals games have each drawn more than 10 million social media interactions, according to Nielsen.
CMT’s 2017 CMT Music Awards telecast was the most watched entertainment show for the day, generating 758,000 social media interactions from 511,000 unique accounts, said Nielsen.
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