NBA Finals
Latest about NBA Finals

Xfinity, Now the NBA’s ‘Official TV Service,’ Won’t Replace YouTube TV as ‘Presenting Sponsor’ of the Finals, League Source Says
By Daniel Frankel published
The deals ‘are not in conflict,’ NBA insider tells ‘Next TV’ ... meaning the Google-owned vMVPD’s logo will continue to festoon the court during championship-round games

NBA Finals Rebound: Best Game 2 Ratings in 5 Years
By Daniel Frankel published
Boston’s 105-98 win over Dallas was seen by an average audience of 12.063 million viewers

NBA Finals Opener Endures Worst Non-Pandemic Ratings Performance Since 2007
By Daniel Frankel published
Averaging 10.99 million viewers, the audience delivery was down 5% from last season's Game 1 and was also the sixth worst for a Finals opener in the Nielsen era

ABC, ESPN Banking on Star Power To Drive NBA Finals Ratings
By R. Thomas Umstead published
Jayson Tatum of Celtics, Mavericks’ Luka Doncic look to shine on NBA’s biggest stage for Disney sports outlets

YouTube TV Puts on Full-Court Press With NBA Finals Ads, Sports Media Pundits Call Foul
By Daniel Frankel published
Turns out the presenting sponsor's barrage of logos and commercials is playing smothering offense for some viewers

ABC Tips Off Its NBA Finals Coverage
By R. Thomas Umstead published
Denver Nuggets-Miami Heat finals series starts Thursday

ESPN Exec: Sports Is Seeing Steady Comeback as Summer Ratings Show
By R. Thomas Umstead last updated
NBA, NHL finals, Wimbledon help boost ratings fortunes for ESPN content, SVP Freddy Rolón says

ABC Scores Watch-Time, Impressions Wins With NBA & NHL: TV By the Numbers
By John Cassillo, Analyst and Contributor TV[R]EV published
With insights from iSpot.tv & Vizio’s Inscape
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