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Warriors-Cavaliers NBA Finals Game Draws 3 Million Tweets

LeBron James and the Cleveland Cavaliers’ big win over the Golden State Warriors in Game Six of the NBA Finals was all the talk on Twitter yesterday, driving more than 3 million tweets according to Nielsen.

ABC’s telecast of the game, in which Cleveland forced a seventh and deciding game for the championship on Sunday, averaged 3.09 million tweets from 889,000 unique Twitter authors to easily top all live sports and entertainment series for June 16, according to Nielsen Twitter TV ratings.

On the ratings front, ABC’s NBA Finals Game 6 averaged a 6.3 among adults 18-49 viewers, up from a 6.0 generated for Game 5, according to Nielsen.

FS1’s coverage of the 2016 Copa America Centenario tournament was a distant second with 261,000 Tweets, said Nielsen.

On the entertainment side, USA Network’s WWE SmackDown! Series was the most tweeted show on television yesterday with 39,000 tweets, followed by Comedy Central’s At Midnight With Chris Hardwick with 21,000 tweets, the season four finale of BBC America’s Orphan Black (19,000 tweets), Fox News Channel’s Hannity (8,000) and CW’s Beauty and The Beast (7 million).

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.