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‘The Walking Dead’ Kills on Twitter

Sunday’s season premiere of AMC’s zombie-themed series The Walking Dead scared up a lot of social media chatter, according to Nielsen.

The zombie-themed series generated 611,000 tweets last night, reaching a unique Twitter audience of more than 5 million users to lead all TV entertainment shows, according to Nielsen’s Twitter TV Ratings.

ABC’s drama series Once Upon A Time was a distant second with 50,000 Tweets reaching 622,000 unique users, followed by a trio of cable TV shows including E!’s Keeping Up With The Kardashians, Showtime’s Homeland and HBOs The Leftovers.

CBS’ New England Patriots-Dallas Cowboys NFL Football game was the most tweeted sports event on Sunday, generating 444,000 tweets viewed by 5.6 million Twitter users, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.