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Viewership Doubles for 'Mad Men' Mid-Season Finale: L+3

The mid-season finale of Mad Men’s final season rang up significant Nielsen advances when gauged on live + 3 basis.

While the May 25 premiere – on the Sunday night of Memorial Day weekend – delivered 1.9 million, off significantly from its sixth-season ender, the episode entitled Waterloo tallied 3.6 million viewers on live + 3 measure. That was 87% from its live/same-day performance last Sunday.

The numbers also climbed dramatically among adults 25 to 54 – up 114% to 2.04 million of those watchers from its live/same-day level – and persons 18 to 49, where it improved 116% to 1.84 million of those viewers Madison Avenue covets most.

“It comes as little surprise to see the Mad Men audience, the most upscale audience on television and some of the most elusive live-television viewers anywhere, grow by triple digits in key demographics in just three days," said AMC president Charlie Collier. "Congratulations and thank you, as a fan, to Matthew Weiner and the entire Mad Men team for a remarkable seven episodes and a mid-season finale that is as creatively bold and emotional as a Mad Men episode can be. We'll miss you Bert. Bravo.”

Collier’s reference was to the death of Sterling, Cooper, Pryce founder and proprietor Bertram Cooper, played by Robert Morse, who died during the mid-season finale and whose ghost danced and sung “The Best Things in Life are Free” before Don Draper (Jon Hamm) in the last scene.