ViacomCBS Plans Int’l Premium SVOD Service

By Jon Lafayette
published

Showtime programming featured

(Image credit: Showtime)

ViacomCBS plans to broaden its streaming business by launching an international SVOD service in early 2021.

In addition to content from CBS All Access, which is being super-sized next year, the new service will feature exclusive premieres of all new Showtime series.

The company labeled Australia, Latin American and the Nordics as priority markets for the new service, for which a name has not be disclosed.

The first series to appear on the service include Halo and American Rust.

CBS All Access series will also premiere on the new service, including the upcoming Guilty Party and The Harper House.

The service will also combine movies from Paramount Pictures and premieres and "box sets" from Comedy Central, MTV, Nickelodeon and Paramount Network.

ViacomCBS said it will work with existing distribution partners, as well as new distributors, to market the service to their subscribers, as well as retailing the service direct to consumers.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.