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U.S. Streaming Video Revenue Surpassed $26.5 Billion in 2020, DEG Says

Disney's 'Frozen 2'
Disney's 'Frozen 2' (Image credit: Disney)

U.S. consumers spent more than $26.5 billion on SVOD subscriptions and buying and renting movies and TV shows in 2020, up 32% over 2019, according to the Digital Entertainment Group.

DEG, which gets its data from content suppliers, said total home entertainment revenue from all formats, including everything from Netflix to DVDs, surpassed $30 billion last year.

DEG’s numbers used to be driven by disc sales and rentals. But sales of DVDs and Blu-rays declined another 26% in 2020 to just under $2.5 billion, while rentals dropped another 27% to $1.04 billion.

The big home entertainment driver these days, of course, is subscription video on demand. Culling data from Informa, DEG said SVOD services including Netflix, Amazon Prime Video, Hulu, Disney Plus and HBO Max, generated more than $26.5 billion in 2020 in the U.S., an increase of 32.6%. 

With digital sales of movies spiking 16% to nearly $3 billion, and VOD rentals up over 18.3% to $2.3 billion, total spending on digital video reached its zenith in the U.S. last year. 

(Image credit: Digital Entertainment Group)

It was the first time the “transaction” portion of the video business has grown in more than a decade, DEG said. 

DEG's numbers don't include revenue generated by ad-supported video-on-demand services such as Amazon Freevee, Pluto TV and Tubi

Also notable: DEG said Disney’s Frozen 2 was the most consumed movie in U.S. homes in 2020, followed by Jumanji: The Next Level and Star Wars: Episode IX - The Rise of Skywalker. ▪️

DEG Top Titles for 2020

(Image credit: Digital Entertainment Group)

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!