Two new urban-targeted streaming services spearheaded by veteran cable industry executive Douglas Holloway have launched on Roku TV.
The free ad-supported streaming services – UKW Media, a family entertainment-themed service, and Urbn-TV, which offers feature films, documentaries, series webisodes and podcasts – seek to shape a new narrative about people of color, according to networks founder Holloway, the former distribution executive at ION Media Networks and NBCUniversal. Both of the streaming services feature content produced by filmmakers of color and also include content from historical libraries, he added.
“We understand the power of images in the media. We want kids to grow up seeing people who look like them on the screen,” Holloway said. “We intend to present a robust line-up of primarily independent multicultural programming that evokes a lifestyle of wellness and productive outcomes.”
UKW Media co-founder and COO Judy Kim added: "UKW Media and Urbn-TV gives creators of color a platform to tell their stories in an authentic and compelling manner.” ■
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.