Looking to build on its original programming offering, Pop will add a new scripted series and reality series as it expands its original programming to more than 400 hours, the network said as part of the upfront presentation it will be making to clients.
The network that rebranded from TV Guide Network a year ago will launch a new scripted series Nightcap, this summer, going behind-the-scenes of a fictitious late-night talk show, according to the network. The series will join the network’s sophomore comedy series Schitt’s Creek, which launched its second season earlier this year, according to network officials.
On the unscripted front, the network in 2017 will launch Hollywood Darlings, which follows the lives of three childhood stars of the 1990s including Jodie Sweetin (Full House and Fuller House), Christine Lakin (Step By Step) and Beverley Mitchell (7th Heaven), said network officials. The series joins other launched or previously announced shows including Unusually Thicke, Rock This Boat: New Kids On The Block, Big Brother After Dark, Sing It On and Easiest Game Show Ever.
“We are heading into this upfront season with great momentum, increased distribution and a diverse portfolio of original programming that delivers on our brand promise of celebrating fan-driven content and exceptional talent,” Pop president Brad Schwartz said in a release. “One year following our rebrand, Pop is defying the industry trend with growth in ratings and growth in distribution, along with a programming line-up that is uniquely poised to capture our target audience of ‘Modern Grown-ups’— socially engaged, passionate entertainment fans who love celebrating the good times in life, both those behind you and those to come.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.